BK a alors enveloppé sa fragrance d'un superbe flacon pour en faire un subtile parfum : BK's Flame.
Crispin Porter + Bogusky reste L'Agence, selon Creativity Magazine, qui la nomme 2008 Agency of the Year.
"The agency was as prodigious as ever in 2008, and as innovative. It produced a few of the most important bits of brand creativity of the year, and, equally important, it continued to evolve the idea of what an ad agency can be."
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